Dating valentine sons postcards
This archive provides an unrivalled topographical record of the British Isles over a period of almost a century.
Since much of the collection contains views associated with the leisure market, subjects such as fishing were regarded as attractive, agriculture less so, and industry was rarely portrayed.
There is also a small series of unindexed material relating mainly to the business operations of the firm.
There is very little information about the firm's employees or commissioned artists.
The work force grew from 14 in 1851 to one hundred by 1886 but this expanded tenfold consequent on William's decision in 1898 to enter the picture postcard market.
The latter were available in a choice of sizes - cabinet, imperial and card. Subjects concentrated on the genteel tourist sights and places in Scotland, then to England in 1882 and on to fashionable resorts abroad, including Norway, Jamaica, Tangiers, Morocco, Madeira and New Zealand before 1900.
James died in June 1879 and was succeeded by his sons William and George Dobson Valentine (1852-1890).
The Library has produced an informative booklet entitled: University of St Andrews Valentine Collection.
On this web site, I have included some key dates in the Company's history, taken from booklet above.