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Guilford was one of the first academic researchers who dared to conduct a study of creativity.He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.“A mere glance at the map suggests that mastery of Eurasia would automatically entail hegemony over the world’s most advanced and economically productive regions,” he added. The Jewish banker’s news agency, The Financial Times, called Putin’s plan a “grand vision with echoes of 1984,” likening the Russian prime minister to “madmen in authority who are distilling their frenzy from some academic scribbler of a few years back.” Robert Kagan, a Jewish neocon of the Project for a New American Century days, now reincarnating himself as the “director” of for a slew of Jewish journalists, like Pavel Sheremet and Robert Amsterdam, both noted Russia-haters, to cry: “Foul!Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle.
It was an appealing and apparently convincing message.
After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face.
They are much more common than you probably think.*From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.
The idea went viral (via 1970s-era media and word of mouth, of course).
Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.